Tips On Exhibition Booths That Will Improve Your Chances Of Success

The first most important element is having cool products that can attract your potential clients to your exhibition stand to give them an unforgettable experience.

Using dynamic banners

While designing your trade show booth, it is very important to integrate a banner or signage within the plan. Since the trade show display will be your initial communication with many of the attendees, particularly your potential clients, a vibrant banner can play a very significant role in communicating your message.

Your banner should include your organisation’s logo, the brand name, and attractive graphics and text, which will motivate people to visit your booth to find out more. You need to ensure that the message is very clear, focused and convenient to understand, yet be careful not to make the banner too busy. A rule of the thumb is displaying up to three main points that can effectively communicate your message to the audience.

Create a display table

Your display table is the second most important element of your trade show booth. The display needs to include supplies, which will enable you to connect with your visitors, who might otherwise simply walk away.

Good additions to your display table could include samples of your company’s products, interactive models and other interesting items that can generate curiosity and interest within the visitors. These visitors will then be motivated to look at your display in detail, ask questions and initiate the first very important connection.

To identify the best options for your display, look for a reliable company that specialises in trade show displays. Such companies generally have a host of ideas based on their past experiences and they usually know what works and what doesn’t. The additional value provided by these trade show consultants can make a significant difference in your ROI.

Offer giveaways

You can provide your booth a unique advantage by using your trade show products as giveaways that the visitors can continue to use long after the show. A trade show giveaway has special importance since it promotes your business to a larger audience than those that visit your exhibition booth.

If your giveaways can be used after the trade show, they are of additional value as they will remind the users about their interaction with you. This will maintain your connection with the potential clients for as long as they have or use the giveaway.

Trade shows are an incredible way of expanding your organization; however, the benefit can be gained only if you make the essential effort. Plan well ahead of time and spend your promotional budget sensibly. Get the maximum benefit out of each event by making exhibition stands shine with the best tradeshow products. All the new customers you stand to gain will ultimately prove that your money was spent wisely.

Exhibition Stands: Add-Ons For Your Exhibition Display Booth

If you are planning to take part in an event or exhibition with your own trade show display or trade show booth, the following tips will certainly help you to improve your overall presence.

Add hanging displays

Vibrant suspended displays carry numerous advantages, especially in a large scale tradeshow. A visitor entering the display area can only see numerous rows of nearly identical stalls, with nearly the same heights and widths. Adding a hanging display in the space right above exhibition stands can draw people’s attention, and the visitors are likely to get attracted from afar. The hanging display is an effective use of the space above your stall just like your ground space.

Hanging displays are usually made of extruded aluminium or fibreglass; with bright coloured sublimated pillowcase graphics that cover the frames entirely. These displays are somewhat expensive additions to your trade show booth, but definitely ones that are likely to make a strong impression.

Branded counters

One essential goal for trade show booths is to make as huge a impression in the usually small space available. Multi-purpose display objects provide a huge benefit to the budget conscious companies. Both of these goals can be met perfectly with the help of case-to-counter conversion kits.

These very simple kits can help you in converting your travel cases into very convenient branded counters for exhibition booths. These trade show booths can be used conveniently for indoor and outdoor events. The kits are light-weight, portable and very easy to convert. The graphics are usually prepared on sublimated polyester fabric or roll-able PVC. Case conversion kits are the ideal solution for you if you want to do more with less.

Sublimated table covers

Most trade show displays come with a standard sized table, which is a part of the facilities provided by the organizers. Every organization then faces the challenge of making their table as attractive as possible. Although there are many possible ways, one of the best ones is to use a full-colour, knit polyester cover. The best thing about the knit cover is that it can be completely covered with printed material that literally covers every inch. If your company wants its main PMS colour to form the background that can be done. You can also use the company logo and tagline to do the step and repeat, which you can also do with the image of an actual product. There is no limit to what can graphically be done with sublimated table covers. They are inexpensive and can conveniently pull together the complete exhibition stand

While we all use the standard displays for many exhibition booths and trade show booths, additions like these can really ensure that your stall attracts an amazing amount of attention at the next occasion. If in doubt, always consult with an exhibition stand company or exhibition stand contractor for more professional advice.

Inbound Vs Outbound Telemarketing Services

Every entrepreneur knows that the lifeblood of his business-no matter how big or small it may be-is effective marketing. How effective one’s marketing shows the ability to let his product or brand be known among his target customers to attract additional business opportunities and gain more profit.

The role of marketing for a company is one of the most vital sections there is because it is through marketing that customers and prospect clients get to know the business’ products or services better. If one cannot market his goods well then this equates to a setback in business or, worse, revenue losses.

Entrepreneurs in the past use the traditional tools of marketing to communicate to their customers. The advent of the Internet and websites now have kept costly and time consuming marketing avenues like billboards, flyers, television and radio ads at bay. What used to convey expensive business strategies to customers before means more affordable advertisements now. Marketing is also now made even easier and a lot cheaper with the help of the humble telephone and an outsourced telemarketing company which offers this kind of service to better reach customers and interact with them in real time.

If you are a rookie entrepreneur or an aggressive one, you are probably asking these questions: What is telemarketing? How can it help my business? What options will best suit my business and my customers? The discussion below on telemarketing will help you choose the right option that is in tune to your business goals especially when you have your customers in mind.

Telemarketing for your business

Telemarketing, inside sales or telesales, is a method of direct marketing which an assigned personnel solicits or calls up prospective clients to buy products or avail of services over the phone or through web conferencing. This also includes recorded sales pitch and programmes being played over the phone through automatic dialing.

Though telemarketing and the unsolicited calls are being regarded as a nuisance by many, telemarketing is now treated as a great marketing tool. Businesses can directly communicate with customers with this method of marketing and hear what they have to say about a company’s product or service all at the same time. This method is opposed to the traditional marketing where product or service “visibility” is largely considered to gain customer patronage.

In Telemarketing, there are two options available: Inbound Telemarketing and Outbound Telemarketing.

What is Inbound Telemarketing?

In an inbound telemarketing environment, a telemarketer accepts incoming calls from current and potential clients. He then records the name and information of the person calling and reads prompts about products or promotions. Some inbound telemarketers are tasked to handle customer complaints and support them with their problems.

What is Outbound Telemarketing?

In an outbound environment, a telemarketer calls up current, former or cold customers from a directory phone list. He then calls up a client and tries to sell a product or service by reading a prompt provided by his company. An outbound telemarketer can also entertain questions about the product or service that he is selling and records the sales progress he made.

Now that you know the options, which one will you choose then? Pick an outsourced telemarketing company that caters to both these mediums in order for you to get the best of both worlds and, of course, land in greater profits for your business.

There are a lot of outsourced telemarketing companies out there that provide inbound and outbound services for businesses and their customers at the same time. These companies provide this service at very affordable rates so telemarketing for a small business or a large one will not be a problem for you.